Mangrove company facts

This is the single source of truth for every factual claim Mangrove makes about itself: who we are, what we do, what we build with, who we serve, what we're certified in, who's on the team. The voice guides say HOW to write; this file says WHAT is true.

How to use this file

• Every client-facing claim about Mangrove must trace to a line here. Website pages, proposals, decks, case-study boilerplate, LinkedIn, press kit, collateral, client emails that describe us.
• Quote approved wording where it exists. Lines marked Approved are copy that has shipped and can be reused as-is.
• If a fact isn't here, don't write it. Mark the gap Needed … in the draft and ask. Never infer a number, a certification, a platform or a title from memory.
• Roadmap items are not current offerings. Anything under "Roadmap" is known so the agent doesn't contradict it, but it is never written as a live service unless the brief says so.
• Don't edit canonical lines from a client repo or a deck. Edit here, in the hub. New or changed facts confirmed during copy work go in the Inbox at the bottom, dated and sourced; they get promoted during the monthly review.
• If last-verified is older than 45 days, say so in your draft's notes.

Flag legend

• Confirm … sources disagree or the fact may be stale; options and sources listed. Maiya resolves.
• Needed … no source states this. Maiya supplies or it stays unwritten.
• Approved shipped wording, safe to reuse verbatim.

Source legend

1. Identity and one-liners

• Legal / trading name. "Mangrove Web" on the site; "Mangrove Web Development" on the DEI statement (site:dei); "Mangrove" in decks. Confirm legal entity name as registered, and which short form is preferred in copy
• Tagline. Approved site:settings

  Accessible web + intentional tech for changemakers

• Site description. Approved site:settings

  Mangrove Web is a woman-owned web design agency and certified B Corp building accessible, high-performance websites for nonprofits and mission-driven organizations since 2009.

• Homepage meta. Approved site:index

  Woman-owned, B Corp certified web design agency building accessible, high-performance websites for nonprofits and mission-driven organizations since 2009.

• About intro. Approved site:about:398-401

  Mangrove is a woman-owned website design and development company with a diverse, talented team distributed around the globe. We've been building websites since 2009 that amplify the work of change-making organizations and increase the competitive power of businesses owned by historically marginalized people.

• Proposal orgline (LOCKED; never reword). Approved deck:proposal:784, locked per register-proposals.md

  Founded in 2009, Mangrove brings years of research, thought leadership and best practices to digital design and development. We help mission-driven teams bring clarity to complex information, so their websites support focused growth and impact.

• Deck "About Mangrove" paragraph. Approved deck:proposal:1471-1472, deck:capabilities:741-742

  Mangrove is a woman-owned website design and development company with a diverse and talented team distributed around the globe. We have headquarters in both the United States and Canada. As a Certified B Corp, we are committed to meeting the highest standards of social and environmental impact. We are also a certified Women's Business Enterprise (WBENC) and a Woman-Owned Small Business (WOSB).

• Success statement. Approved site:about

  For us, success is helping conscious companies tell their story in a meaningful way.

• Philosophy. Approved deck:capabilities:798

  We use design, content strategy and technology as the primary instruments to help organizations promote their message, create conversations, and connect with audiences.

• Not a full-service agency (candour line). Approved voice:marketing:131-133, from live site

  By careful choice, we are not a full-service digital agency. Instead, we partner with a variety of fantastic people who offer a range of services that many of our clients need. We can bring them into a project or refer you on — just ask.

2. Founding and history

• Founded 2009 by Maiya Holliday. site:about, deck:proposal, site:team:maiya
• Certified B Corp November 2016; re-certified 2019 and 2023, "increasing our score after each assessment." site:bcorp:85-86
• Legal Benefit Corporation in California, January 2017. site:bcorp:87-90
• 2016: Andrew Boardman created the Serving Green project; early contributor to the Sustainable Web Manifesto. deck:capabilities:971
• Site migrated WordPress → Astro 5 in 2026 (internal fact; not for client copy unless relevant).
• Needed other milestones worth citing: first Canadian hire, WBENC/WOSB certification years, team size over time

3. Certifications and memberships

Approved certification sentence: see "Deck About paragraph" in §1.

4. Locations and headquarters

Confirm pick ONE canonical statement; the four live sources disagree

• Team: "fully remote and distributed globally." Approved site:bcorp:100
• Known team locations from bios: Montreal, Canada (Andrew); Madrid, Spain (Ada). site:team
• Needed registered business address(es) for legal/footer use; whether Sacramento should appear anywhere

5. Client jurisdiction: geography

Needed where clients actually are. No source states this. Prompts for Maiya: countries served; US states / Canadian provinces with meaningful client counts; whether we take international clients outside US/Canada; any jurisdictions we avoid.

6. Client jurisdiction: sectors

• Primary: nonprofits and mission-driven organizations (every one-liner, site:settings).
• "Over 80% of our clients are nonprofits, social enterprises, or certified B Corps working to make a positive impact." site:bcorp:97-98 Confirm figure still current, and as of when
• Vertical pages live on the site: nonprofit + foundation, credit union, education. site:pages (nonprofit-foundation-website-design, credit-union-website-design, education-website-design)
• Sector language in approved copy: "B Corps and other businesses that are making an impact with purpose-driven work, from green energy and sustainable design, to groundbreaking banking reform and social justice initiatives." site:about
• Priority from DEI statement: "giving priority to work and relationships with organizations led by folks who identify as Black, Indigenous, non-Black people of color, women, non-binary, LGBTQIA+, disabled, and people of other marginalized identities." site:dei
• Needed rough client mix by sector (nonprofit / foundation / credit union / education / B Corp business), and any sectors we decline

7. Services (current)

Six services, matching the live site nav. site:settings, maiya:2026-10-19

• Also live but off-nav: Annual Reports (/services/designing-annual-reports/) and an /annual-report/ section. Confirm keep as a service, fold into Design, or retire
• Digital Partnerships (retainers): tiers Micro / Essentials / Strategic; public pricing on /digital-partnerships/. Facts and dollar amounts: see §15.
• Handoff promise. Approved site:about

  Before handing off a new or revamped site, we deliver thorough documentation and training, empowering our clients to take complete ownership of their content.

8. Roadmap services (NOT public, NOT current)

maiya:2026-10-19. Known so copy doesn't contradict the direction. Never written as a live offering unless the brief explicitly says so.

• AI Adoption
• Custom App Development
• Additional technical strategy services reflecting the work done via Made for Good

Needed working names, one-line definitions, and the date each goes public

9. Platforms and tech stack

Canonical list maiya:2026-10-19: WordPress, Sanity, Astro, HubSpot, Contentful, Shopify, and various other headless CMS platforms.

• Confirm primary vs secondary. Suggested: WordPress + Sanity/Astro primary; HubSpot, Contentful, Shopify secondary
• Live site dev page currently says (Approved wording as of 2026-10-19, site:dev:76-78):

  We build with various content management systems like WordPress, Contentful, Sanity, Webflow, Shopify, and Squarespace with performance, security, accessibility and usability at the forefront. Confirm Webflow and Squarespace are on the live page but not in the canonical list. Drop from site, or add to canonical as "we also support"?

• WordPress positioning. Approved deck:proposal:1276-1296

  A WordPress site is 100% owned and managed by the client — versus files living on a proprietary third-party platform. We typically build on our WPEngine hosting account. We recommend WPEngine and a small handful of other WP-specific hosts for their attention to performance, security and scalability.

• Shopify positioning. Approved deck:capabilities:962

  The Shopify platform is our go-to for all e-commerce website development and management.

• Hosting / infrastructure partners: WP Engine (decks). Cloudflare Pages hosts mangrove-web.com and client docs (internal). Needed full list we're willing to name publicly, e.g. WP Engine, Cloudflare, Netlify; any hosting we don't do
• Security line. Approved site:dev:130-131

  Website security is vital (especially on WordPress), and we build all sites to guard against common site attacks or code injections. We use only necessary trusted plugins…

10. Accessibility standard

• Audits: automated full WCAG Level AA audit; manual WCAG Level AA audit by the dev team. site:a11y:141,165,193
• Stated outcome: "help you meet WCAG Level A or AA accessibility standards." site:a11y:245
• Case-study tag used in decks: "Accessibility (WCAG AA)". deck:proposal
• Stat used on site. Approved site:a11y:13, voice:marketing:84

  For more than 15 percent of people experiencing a disability, most websites are difficult or impossible to use.

• Confirm default build target is WCAG 2.2 AA (the code-review skill uses 2.2) or 2.1 AA; whether we offer VPATs; audit tooling we name publicly

11. Numbers we cite

12. Team roster and titles

[CONFIRM every row]. Three sources, three sets of titles. Website content/team/*.json is the most recently edited; decks may be stale or may reflect a planned change.

Approved bios:

• Maiya. Approved deck:proposal team slide

  Maiya is a creative leader focused on digital solutions that drive organizational impact. She founded Mangrove in 2009 to empower changemakers to do their best work. With over 15 years solving complex technology challenges for mission-driven organizations, she pairs deep technical expertise with strategic vision to build platforms that amplify reach and engagement.

• Andrew. Approved site:team:andrew

  Designer and technologist with over 20 years of experience working with mission-driven clients. Former principal at Manoverboard, which became Manitoba's first Certified B Corp. Based in Montreal, Canada.

• Needed approved short bios for everyone else; who is employee vs contractor vs partner (affects "our team" wording)

13. Partners

• Firefly Partners (fireflypartners.com): referral / bid partner. Joint bids use voice/firefly-mangrove.md. Firefly is a partner, not a client.
• Column & Row: SEO partner (Lindsay Moore). site:team:lindsay
• Made for Good: Maiya + Jen joint venture; Data Hub; source of the roadmap services in §8. Confirm how MFG may be described in Mangrove copy, if at all
• Rachel Dearborn: Strategy Partner. site:team:rachel Confirm firm name
• Programs we donate to: Hack the Hood, Girls Who Code. site:dei
• Scholarship. Approved deck:capabilities:804

  We also collaboratively fund a scholarship in Canada that annually helps to support design students of color achieve their academic and career goals. Confirm scholarship name and partner institution, if nameable

• Needed other named partners we can cite (hosting, accessibility, content, photography)

14. Policies and commitments (approved wording)

AI policy (site:ai, updated January 2026). Short form for decks, Approved deck:proposal/deck:capabilities:863:

We use AI for tasks like transcription, research, and development, always with a human in the loop. We do not use client data to train AI models and aim for transparency around AI use where appropriate.

Site summary, Approved site:ai:

Mangrove Web sometimes uses artificial intelligence in our work. We use AI intentionally, with a human always in the loop, and only when it improves the quality, clarity, and integrity of what we deliver.

Principles (headings, site:ai): Human-led, always. Quality before efficiency. Transparency. Privacy and confidentiality ("No private data, proprietary code, or contracts are entered into public AI tools."). Originality and copyright. Balance benefit and harm.

Diversity. Approved deck:capabilities:804, deck:proposal

Given the tech industry's well-known diversity gap, we are passionate about widening career opportunities for people who identify as Black, Indigenous, non-Black people of color, women, non-binary, LGBTQIA+, disabled, or any other underrepresented group.

DEI statement lives at /diversity-equity-inclusion/ (site:dei). Opening line:

Mangrove Web Development is committed to ongoing learning and reflection around anti-oppression work, and to thoughtfully integrating diversity, equity, and inclusion (DEI) into how we operate as a company.

Design for equality. Approved deck:proposal

Our design team works with universal design principles in mind to ensure that our products can be perceived and operated by most people, including those with diverse and divergent backgrounds and abilities. The web is made for everyone.

Long-term build. Approved deck:proposal

For us, extensibility is non-negotiable. Modular components, smart infrastructure and backend usability are fixtures in our practice.

Environment. 1% for the Planet; Climate Neutral Certified (Offset Alliance); Serving Green / Sustainable Web Manifesto (Andrew, 2016). site:bcorp, deck:capabilities:971

15. Public pricing (pointer only)

Do not copy dollar amounts into this file. Sources, in order of authority:

1. Live /digital-partnerships/ page (src/components/custom/PartnershipPlansPage.astro): tiers Micro / Essentials / Strategic, hours and dollars published in full.
2. MSLA + retainer contract templates (Google Docs; see memory retainer-contract-templates): the contractual numbers and fine print. If they disagree, flag it; the page should match the MSLA.

16. Things we never claim

• Superlatives in our own mouth: "award-winning", "best-in-class", "world-class" (voice:marketing).
• "Full-service digital agency" (we say the opposite, §1).
• Any roadmap service (§8) as a current offering.
• In-house brand design as a core strength (§7, de-emphasis).
• Platforms outside §9 without a Confirm.
• Client names, testimonials or stats not in a case study, the site, or the intake.
• Needed Maiya's additions, e.g. "we don't do paid media", "we don't do native apps (yet)"

Inbox: pending updates

Append here during copy work when a fact is confirmed in chat or found in a brief. One line each. Format: - YYYY-MM-DD | fact | source | where it was used. Promoted to the sections above during the monthly drift review; do not edit canonical lines directly.

• 2026-10-19 | Canonical platforms list and six services with Brand & Identity de-emphasis; roadmap services AI Adoption, Custom App Development, technical strategy via MFG | Maiya in chat | this file